To increase the pool of human resources to meet the needs of Canadian businesses enabling them to compete in the creative knowledge-based economy
To re-skill™ and re-tool graduate and mid career professionals wishing to change careers to drive innovation and productivity of companies in the creative knowledge-based economy
To ensure that Canada's creative knowledge-based economy continues to prosper by having a local supply of creative and innovative human resources that can drive excellence
To collaborate with companies, educational institutions and economic development organizations to respond to the skills needs of the changing labour market and growing creative knowledge-based economy.